An attractive website with plenty of engagement opportunities is the key to building your brand. A website that promises a lot and delivers intermittently, however, can seriously affect how users perceive your business. Most websites work fine at first, but rapidly changing technology means they don’t. In this blog, we identify the 6 key website management tasks that are needed to keep your site running at peak performance.
1. Safety monitoring – Ongoing
A poorly secured website is not only a threat to your site data; it is also a danger to the customer data that you might have. Before anything else, check that your security software is up to date and that the subscription (if necessary) has been paid in full. Find out what services your security provider offers and schedule regular security audits if they are not already in place.
The most important; maintain your own safety awareness at all times. If you receive an email sign-in alert or if your site starts behaving strangely, investigate immediately. Your security provider will have the ability to perform an immediate audit of your site for malware and security threats.
2. WordPress plugin updates – monthly
If you have a WordPress site, you need to get used to it update your plugins each month. Plugins are software that activate a whole range of features on your website such as forms, image galleries, menus, saves, etc. Plugin authors regularly update the software to take advantage of technological changes.
Is updating a choice? No, not if you want your site to work effectively and efficiently for users. The updates can also be fixes to remove the security vulnerabilities that have been identified. Ignoring an update can mean putting your site at risk.
3. Page Speed Test – Monthly
The time it takes for your site to load is critical to retaining users. Google’s recommendation for the optimal page load speed is 2 seconds. Once you hit the 3 second threshold, your bounce rate starts to increase alarmingly as visitors lose patience and click to another site.
You can check your loading speed with Google Preview page speed. Along with your page speed, you will also get suggestions on how to reduce it. As of May 2021, Google has been measuring load speed as part of its metrics, so the faster your pages load, the higher your rankings will be.
4. Put yourself in your customers’ shoes – monthly
We are probably all familiar with the frustration of finding ourselves in a “form loop” where we fill out the requested information online but cannot submit the form. There’s an easy way to make sure your visitors never have to go through this torture – you just put yourself in their shoes.
Try out all the forms on your site and follow the process from start to finish. There is a danger in assuming that if no one complains, it means everything is working fine. It’s more likely that irritated users have given up and browsed to one of your competition.
5. Check your site’s performance – monthly
Do you know the performance of your site? Website analytics offer a wealth of valuable data, and regular checks can tell you if the changes you make are really having an impact. Tools such as mint, Google analytics Where Woopra let you know:
- Which pages work best
- How people find your site
- What device they use to browse
- How interested are visitors in your content
6. What is the ranking of your site? – Monthly
Most commercial websites are “Search Engine Optimized”. This involves the strategic use of keywords in order to rank well in search engine listings. The ultimate goal is to get to page 1. To check your ranking, test your site’s keywords. If you’re not sure what that is, use the main title of each webpage to search online in Google, for example.
If you are not happy with your current keyword rank, you can keyword research to improve your results. Use a free tool like Keyword Planner or Rank Tracker to find new high search volume options.