May 5, 2022
(PRESS RELEASE) — Betmotion has launched its new player-centric website which has been designed using the advanced technological capabilities of Salsa Technology.
The revitalized front-end has been expertly designed to enable a more intuitive experience and frictionless navigation. Along with a rich range of online sports and gaming offerings at Betmotion, users now have even faster page load times and easy-to-navigate menus.
This smart new website has been developed by Salsa Technology from concept through to the finished product seen at BetMotion Casino today. Salsa led the visual concept ideation process which was guided by multiple user stories which helped shape the intuitive site which has an unparalleled player experience as its driving force. Over the course of a few months, developers, functional analysts, customer support, and QA professionals participated, which gave the Salsa team a picture of what was needed to deliver the project.
The only online entertainment site with Brazilian DNA, Betmotion is one of the main supporters of national sport, valuing principles such as transparency, security, solidity, trust and social. The operator offers players up to 3,500 games which are complemented by a wide range of markets such as sports betting, bingo, casino and slot machines. All of this is backed up by an outstanding live streaming service that features over a thousand sporting events spanning 12 European football leagues including Ligue 1, La Liga and Serie A.
“Our new website is amazing, responsive, clean, easy to navigate and has a wealth of entertainment offerings. We are very happy with the end result and users will be too thanks to our player-centric approach which will lead to even higher levels of engagement”, rejoices Fernanda Gomes, country manager of Betmotion in Brazil.
“The Salsa Omni platform is at the heart of Betmotion’s operations and provides the perfect foundation to build a successful customer-facing operation. Our PAM (Player Account Management) has an extremely robust back-office, with a comprehensive set of essential features for any business looking to succeed in LatAm. Our challenge and success has been to help Betmotion better align its front end with the core back office that drives the business. explains Salsa Technology’s functional analysis, customer support and quality manager, Jefferson Torquato.