– Camp, formerly Plant Camp, unveils new website and package design.
– The direct-to-consumer food brand has also added two new products to its growing line of healthy, vegetable-based, family-friendly foods.
NEW YORK, October 21, 2021 /PRNewswire/ — Creatd, Inc. (Nasdaq CM:CRTD) (“Creatd” or the “Company”), the parent company of vocal, today launched a new look and updated packaging for Camp (formerly Plant Camp), the direct-to-consumer healthy food brand incubated under the company’s e-commerce arm, Creatd Ventures. In addition to launching its new website, https://www.eatcamp.com, Camp also announced the addition of two new products to its line of easy-to-make, healthy meals; Vegan Cheezy Mac and Twist Veggie Pasta are Camp’s latest iterations of comfort foods for the health-conscious family.
Commented Jeremy Frommerco-CEO of Creatd, “Since launching Camp over a year ago, we have had the opportunity to deepen our understanding of the ideal positioning and target audience to maximize revenue growth and value for our consumer base. Over time, it became clear that it wasn’t just kids who loved our mac and cheese – it appealed to moms, dads, and all types of individuals who were looking for a healthy version of macaroni. ‘a beloved comfort food. a much wider market.’
Camp first launched in 2020 with its inaugural product, a fresh and healthy take on macaroni and cheese, combining organic and plant-based ingredients with an iconic mac and cheese taste. The latest additions to Camp’s product line have been created in a similar spirit, taking quintessential family pasta dishes and reinventing them for today’s more health and ingredient conscious shopper. Camp intends to continue innovating with new product offerings, as well as continuing to expand its distribution beyond direct-to-consumer e-commerce to eventual placement in big-box retailers.
Commented Punch TomCEO of Creatd Ventures, “Despite some supply chain challenges, Creatd Ventures’ e-commerce brands–Camp and Dunes– managed to launch and overcome these external disruptions thanks to a strong management team and a solid logistics process. We look forward in 2022 to expanding our customer base and meeting Creatd Ventures’ sales targets.”
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-focused technology company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs and brands through technology and partnership.
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