Saturday, June 25 2022

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Today, people expect more from you and your business than ever before.

As we have all grown accustomed to using online services for more in our lives, for everything from delivering groceries to therapy to yoga classes or arranging taxis, our expectations have risen dramatically.

Not so long ago you knew you had to pick up the phone and make a call to schedule an appointment with your doctor. Now, that sounds like a ridiculous hassle to many of us. The idea of ​​calling a cab is weird. And taking a yoga class in your living room with a star instructor who lives across the country makes perfect sense.

As your market expectations rise, being able to meet those expectations as a business becomes mission critical and exceeding them becomes a true competitive advantage. After all, if you don’t provide the experience your buyers are looking for, someone else will.

Unfortunately, all of these examples require you to build and maintain some sort of web application that provides these self-service online experiences. And building web apps like these has always required expensive engineers and product designers. Of course, this also takes forever and costs a fortune.

In this article, I’ll provide you with ways to overcome these challenges and create your own interactive web experience.

Use a no-code website building platform

Website building software such as Squarespace and WordPress have always been extremely valuable for small businesses looking to create a basic, static website.

However, these web authoring platforms require custom coding for more advanced web applications such as the ability for a client to login or enroll in courses.

In recent years, a new no-code movement has led to the creation of software intended to allow people to implement this type of functionality without code. New no-code website building software like Ontraport lets even non-technical people create interactive online experiences – without involving engineers or writing code.

In fact, by 2024, it is estimated that 80% of technology products and services will be created by people who are not technology professionals.

Related: Low-Code and No-Code Design is the Future of Website Building

Imagine the ideal experience for your website visitors

Before you embark on transitioning your static website to an interactive web experience, think about how your business operates and how your customers are currently interacting with you.

Start by writing about a customer’s experience from the moment they hear about you, to the moment they become a customer and beyond. What aspects of this experience could be managed on your site rather than manually by you and your team?

Second, research the sites of your competitors and others in your industry – and think big: big companies often already offer these interactive experiences that you might want to emulate. If you’re a travel agent, you can create your own version of Airbnb. A real estate agent ? Create your own version of Redfin. A fitness instructor? Create your own version of MindBody.

The opportunities are endless, and it starts with opening your mind to imagine the ultimate experience.

Related: 4 Simple and Proven Ways to Improve Your Customers’ Ecommerce…

Use a single software platform to run your business

Creating an interactive online experience requires syncing your website with your CRM, payment system, and other features so that the experience runs smoothly.

If you use disparate software for these functions, it will be difficult to bring your vision to life in a way that serves your customers.

For example, suppose you want to create a customer portal where customers can view their account information. If you don’t have customer data in your website tool, you won’t be able to view things like their purchase history or their account balance.

Or say you want customers to be able to select a fitness instructor and class, sign up, and pay online. Not only will you need to connect your payment system, but you’ll also need a way to monitor if the class is filling up so you don’t oversell it. This kind of intricate detail is only possible when all your operational systems are innately connected.

Start during this unique window of opportunity

The world has just experienced the greatest movement towards the web that we have seen since the dawn of the internet. Global streaming subscriptions topped 1 billion during the pandemic. Mental health telehealth visits increased 6,500% in one year. The pandemic has also accelerated the adoption of online grocery shopping. About 60% of U.S. consumers now buy groceries online, according to Coresight Research, which expects the same percentage of shoppers to continue shopping for groceries online at the same frequency or at a higher rate. higher frequency once the Covid-19 crisis has passed.

It’s a big change. Before the pandemic hit, many people thought it was fancy or weird to order groceries online. People have learned to take advantage of online tools to get things done online. They are doing things on the Internet that they never thought of doing before.

Adapt your business and online presence to address this crucial behavioral shift, and you’ll be in the best position for now and for the future.

Related: 10 Things Customers Want in a Website – Website Attributes…

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