Saturday, June 25 2022

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The low-code and no-code web design movements are experiencing a renaissance. Every day, low-code and no-code website building platforms release new features, innovations, and solutions to continually bridge the gap between what someone with near-zero coding skills can accomplish and a full-fledged developer.

After all, why would a web professional waste time and resources on new code when a low-code or no-code platform can do the same thing in half the time? Web professionals and agencies around the world are beginning to reap the benefits afforded by using these website building platforms, which range from faster scaling to automated structuring for SEO. high level.

It is important to identify the key drivers behind the upward trend of low-code and no-code and fully grasp the benefits it brings to businesses.

What is low code and no code?

Low code and no code are widely defined as visual approaches to web development. With low-code and no-code, website building platforms can automate nearly every step of the development process and streamline builds, dramatically increasing development speed for web professionals.

There are two main areas of development low-code and no-code. One of them is designed-first platforms, which allow web professionals to create visually appealing web applications. These typically focus on designing a website, automating scaling and positioning to look flawless on all devices. These platforms are ideal when developers want to quickly produce external web applications for their customers. These design-driven platforms, such as Webflow, Duda, and Bubble, are seeing the fastest growth in popularity, due to their visual aspects and wide range of customer base. The gap between what professional developers and people without any coding experience can do is narrowing with the rise of innovations in low-code website building platforms.

The other type is the functionality-oriented platforms. These were designed to provide functionality and are best used as internal tools to quickly automate IT processes. Examples of these platforms include Airtable, Google App Maker, and Creatio. Large-scale organizations make heavy use of functionality-driven platforms because they have a strong need for internal systems that help align data, processes, and teams. This allows these companies to better connect with digital native customers and adapt quickly when new tools are integrated into their data systems.

Web professionals should choose the right platform based on their business needs, whether internal or customer-facing. If you’re a web development agency looking to produce stellar sites for a variety of clients, it’s best to focus on design platforms. If you’re an IT company looking for a way to streamline internal processes through automation, functionality is what you’ll need.

Related: Why Your Next Hire Should Be a Coding School Graduate

Quick training

It’s pretty obvious that it’s much faster to train someone to use a low-code or no-code platform than to turn them into a skilled web developer. Currently, it is common for people to go to college or spend years getting certified as web developers. However, the number of people doing so is likely to drop significantly as low-code and no-code platforms expand services and continue to find clever ways to match the product quality of advanced coding.

Becoming a proficient web developer is a long and tedious process compared to what low-code and no-code website building platforms offer. Many web builders offer free “universities” and online training sessions that train certified web design professionals in just a few hours. The impact of this quick training on the field of web design and the tools newbie developers strive to learn should not be underestimated. Web professionals and employers are discovering that those many months of learning to code can be much better spent working. Because after all, the best education is on-the-job training.

The power of white labeling

A lot can be achieved with little code and no code, however, it is not always necessary to create a website from scratch. When they combine a low-code or no-code platform with white-label integrations, designers build what they need quickly, without code, while complex software already created by others integrates seamlessly in a single solution. This combination enables design agencies, SaaS platforms, and freelance web designers to produce at a higher frequency, leading to increased productivity, sales, and customer satisfaction. While there are a lot of things that can be developed with low and no code, sometimes it makes even more sense to integrate and use white label solutions offered by others.

A great example of white labeling can be found at Costco. If you’ve ever had Costco coffee, you’ve experienced white labeling. Indeed, Costco brand coffee actually comes from Starbucks. It’s white labeling at its core – a company takes a product or feature that it doesn’t manufacture itself and rebrands it as its own. The same can be done in technology companies.

Just as Costco doesn’t want to spend too much time and resources developing its own cafe in-house, design agencies and SaaS platforms that want to offer websites to customers can use software, elements, widgets, and pre-made APIs so users don’t. They don’t have to reinvent the wheel every time they come up with a new design. Allowing users to integrate existing software into their designs reduces website creation time because they don’t waste time building things that already exist.

Companies that fully integrate white labeling into their operations can realize benefits beyond the function for which the product was even designed. The benefits of white labeling vary by company. For example, companies that don’t want to develop certain software in-house may find it much more efficient to white-label existing software as their own so that their engineering teams can focus their attention on core services instead. Much of the same benefit applies to web development agencies, especially those who want to demonstrate to their clients that all the technologies and services they provide have been developed under their roof.

Large Scale Improved Designs

One of the main advantages of low-code and no-code website building platforms is that they allow web professionals to be much bolder with design projects. Low-code and no-code platforms save hundreds of development hours, with most reducing development time by an average of 50-90% compared to professionals building sites from scratch. This is usually done through the use of intuitive build toolkits and efficient content management systems that build websites at scale.

These platforms also allow users to manage a library of templates, site sections, and widgets to speed up future projects. Instead of starting from scratch each time, web professionals can use low-code and no-code tools to build a collection of existing sites and components when creating new sites. This way, the building process feels more like putting the pieces of a puzzle together than an uphill battle to meet a deadline with hardly any existing assets.

What’s even better about low-code and no-code platforms is the fact that they still largely allow users to code if they have the basic capabilities to do so. Users can complete the projects with little or even no coding, or they can decide to dive deep into custom JavaScript, CSS, HTML, and API coding based on their needs. This option gives web professionals the best of both worlds and is a good indicator of what to expect from website building platforms in the future.

Related: How to Be a Design-Thinking Executive

Our future without code

Website building will only continue to get easier as platforms learn to further automate the process. This will open the doors for many people to enter the web design profession without requiring them to spend months learning to code. To ignore this trend would be to deny reality. There’s no way to really know what the future holds, but I’m willing to put my money on low code and no code replacing standard web design for the majority of projects. This will allow more technical developers to use their hard-earned expertise for specialized projects that require more customization.

Related: Bridging the digital divide with coding


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