Wednesday, August 10 2022

Primark’s revamped website will allow customers to see what clothes are currently in stores and stock levels

Primark is launching its new, revamped website this month, while also hinting at a new ‘click and collect’ shopping option that would allow customers to order online for the first time.

The new site will allow customers to see more of what items are currently in store.

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However, the retailer ruled out offering home delivery, saying it would not be financially viable for the business.

What will the new Primark website include?

The new website, due to launch in March, will allow customers to see what clothes are currently in stores.

This is a change from the previous site which only allowed a preview of what was in store.

Currently, shoppers are using social media to preview new ranges.

The fashion chain has also confirmed that customers will be able to check stock levels at their local store.

This means that its new site will allow shoppers to see what’s available.

Will there be a “click and collect” function?

“Click and collect” is where you order and pay for an item online to pick it up in store.

Primark has yet to officially confirm whether it will allow shoppers this option when ordering through its new website.

John Bason, chief financial officer of Primark owner Associated British Foods, told Reuters: “We are driving digital forward in a very big way both in the UK and the rest of Europe.

“It will generate sales and profits for us. Does it give us the ability to go further? Well, let’s take a look at that.

He added, “If there was an e-commerce opportunity for us, it would probably be more in the click and collect space.”

What did Primark exclude?

Mr Bason ruled out home delivery, saying it would not be financially viable for the business.

“You can’t get our value by home delivery, it’s as simple as that,” he said.

Primark is still adamant that it won’t start selling clothes online.

This despite calls from shoppers for the retailer to start doing so during the Covid lockdown.

How has the retailer been affected by Covid?

The closure of non-essential retail businesses has caused Primark stores to be temporarily closed for months.

Its sales have fallen to £650million a month at £0 due to no online revenue.

The move is part of an overhaul of its retail management team.

The retailer warned that sales at the time were 5% below pre-Covid levels from the same period two years ago.

A statement said: “We are proposing to simplify our UK in-store retail management structure as part of our ongoing program to improve the efficiency of our in-store retail operations.”

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