How We Found the Best Ecommerce Website Builder in 2022
When choosing an eCommerce builder, everyone is looking for the highest degree of functionality, the best web design and advertising options. This is the best deal – unlimited product downloads, low transaction fees on sold items, and flexible payment methods. Retailers also appreciate the use of all-in-one platforms so they don’t have to worry about online store functionality as the business grows.
Today’s self-service website builders can help you build an online store from scratch and in relatively little time. But finding the best eCommerce website builder and hosting solution isn’t always easy. The search can take time unless you turn to our list of the best solutions on the market.
Pricing plans and payments
Some platforms offer their services for free for an unlimited time. But if you choose these solutions, make sure you have the features your store needs. For example, some of the free versions as well as the cheaper plans allow you to download a limited number of products. This might not be much of an issue if your business is just getting started, but more scalable solutions are probably a better bet if you plan to grow. Additionally, the best e-commerce sites for small businesses will often allow you to launch a platform with its builder, but not actually sell products.
We only compare platforms that offer plans to create the best e-commerce sites where you can sell your products or services at reasonable subscription prices. These platforms offering their services for free are a good solution for small businesses, and customers can upgrade to their free version at any time.
When it comes to payment methods, most of the platforms on our list offer a variety of solutions, including subscription tiers and models. Usually, the best online store builder allows you to connect the online store to providers like Stripe and Square or use simple PayPal services.
Ease of use
Simplicity and user-friendliness were central features throughout our review of website builder tools. All of the platforms on our list are cloud-based. Thus, users are not required to download and install software, implement an API or store data on their devices. The only thing required is to create an account and access the platform’s dashboard. The online store builder dashboards we reviewed are all capable of handling fast downloads of large batches of data, online checkouts and payment processing, and are extremely easy to use. Most of them have a built-in drag and drop module which allows for faster and easier creation. Moreover, these platforms have a modern interface with toolbars and features that simplify the process of creating an online store. If you don’t know how to set up an e-commerce website for your physical or online business, most of the platforms on our list have excellent live chat services ready to answer your questions.
The next criterion on our list covers several options and tools. The first concerns the number of templates or themes that the platform has in its library. Usually, users can choose from a variety of templates designed for different industries. The majority of them are free, but sometimes the platform gives you the option to purchase premium designs. The second concerns the level of customization you can get with the platform. Ecommerce website design tools help you customize your online eCommerce store. This means that you can use colors, fonts, styles, various calculators as well as add logos or images. You can also insert videos for each product you want. Of course, all platforms come with basic functions to add sections, headers and footers to your storefront.
We also looked at whether these features were difficult to use and whether coding skills were required. Luckily, the platforms on our list are easy to master and give users plenty of freedom to design any store they want. Moreover, the designs are automatically optimized for all devices, which means that they are compatible with mobile devices.
SEO and marketing tools
One of the most important criteria that every business owner should keep in mind when buying the best website builder is the built-in SEO and content management system options. These tools can help you increase your store’s visibility on search engines. For example, some platforms provide a guide and valuable suggestions on the architecture of your site and the keywords to use.
When it comes to marketing tools and customer insights designed to boost your conversion rates, there is a plethora of solutions offered by each of the platforms. Here are some of the most interesting:
Abandoned cart recovery – a great tool that allows retailers to get the email addresses of customers who have gone through most of the purchase process, but have not completed the purchase. You can send them notifications designed to encourage them to make purchases.
Sale on social networks – It is not enough to simply connect your inventory to a social media platform. Products must be sold using their apps. For example, you can integrate eCommerce stores with FacebookShop to attract more customers to your social commerce operation.
Gift card – you can sell them or give them as gifts to your customers. Cards are used to attract buyers.
Characteristics of the sale
The best and cheapest eCommerce website builder will be equipped with lots of tools and features that can help you sell products, convert customers and accelerate your business growth. Again, we decided to highlight only some that every online store building platform should have.
Types of products – When we evaluated e-commerce store building platforms, we looked for those that allow users to sell both physical products and digital items. Some of them are perfect for freelancers. They have all the necessary features to sell services such as online appointments or cards.
Inventory management – The best eCommerce website builder on our list will have great tools to import/export products and track their performance. You can organize them into categories, add short descriptions for each product, and add a zoom option. Users can follow the size or color of each product and add different photos.
Multi-channel sales – The ability to integrate your e-commerce with the most popular marketplaces is crucial for sales. Most platforms easily integrate with eBay, Amazon, Etsy, and Google Shopping.
Shipping Management – In order to successfully build e-commerce websites, businesses need to be aware of delivery services and ensure their products arrive on time.
Analytics and reports – These tools can help you learn more about sales and customers to boost your business.
Types of products
When we evaluated e-commerce store building platforms, we looked for ones that allow users to sell both physical products and digital items online. Some of them are notable for independents. They have all the necessary features to sell services such as online appointments or cards.
The best eCommerce website builder on our list will have great product management and performance tracking tools. You can organize them into categories, add short descriptions for each product, and add a zoom option. Users can follow the size or color of each product and add different photos. Depending on the type of business you run, you’ll need a website builder that will facilitate your business model and work with things like print-on-demand, B2B, merchandising, coupons, stock limited and prompt delivery to ensure customer loyalty and brand awareness. .
The ability to integrate your e-commerce with the most popular marketplaces is the beauty of running an online business. Most platforms easily integrate with eBay, Amazon, Etsy, and Google Shopping. It is also important to check whether the platform of your choice can process multiple currencies.
In order to successfully build e-commerce websites, businesses need to be aware of delivery services and ensure their products arrive on time.
Analytics and reports
These tools can help you learn more about sales and customers through numerous reporting systems that focus on key events in your customer journey as well as overall brand impression and reach. This can help you track your income and allocate your business resources more efficiently.