Wednesday, August 10 2022

Thanks to plug-and-play e-commerce systems, global e-commerce retail sales will exceed $4 trillion by 2023 as more and more small businesses take their place in the market. Today, the solution powers 40% of all online purchases, and it’s only going to get bigger. One of the reasons for this is the adaptability of e-commerce, which makes it ideal for businesses of different sizes. Have you ever launched or created an online e-commerce store? This article examines the key points that can help you improve the effectiveness of your website, allowing you to increase conversions and achieve your sales goals.

Use sections correctly

One of the most crucial things to do when building an eCommerce is organizing your product inventory into categories and subcategories using features like display WooCommerce categories. You can make it easier for your customers to find what they are looking for with just a few clicks rather than having to sift through hundreds or thousands of products by using categories and subcategories correctly. There are a variety of other reasons for employing different categories and subcategories. For starters, it lets you generate multiple pages based on long-tail keywords that buyers are looking for. This improves your chances of being found on search results pages. So rather than having a “Men” section on your website where you display all men related products on your online fashion store, you should have categories for shirts, pants, hoodies, etc You can then take it a step further by adding sections like “Black Hoodies”, “Office Shirts”, etc. to make it easier for browsers to recognize your website.

Include a search field updated in real time

When using features of an eCommerce system such as WooCommerce Category View, customers can use a live search box to find what they are looking for by simply typing the name in the search bar. As the user types the product name into the search field, the search field populates with the most likely matches, limiting the results to each letter. Think of it as similar to the browser’s auto-suggest feature. The customer does not have to navigate through categories or subcategories to find what they are looking for, which speeds up the shopping experience.

Write your product descriptions

You undermine your marketing efforts if you recycle product descriptions from other places on your e-commerce website. There are some plugins that can help you report on your competitors’ articles, but you should avoid them. Customers will appreciate unique, non-generic product reviews, and you’ll have a better chance of appearing higher in search results pages. Consider making new films and capturing new photographs for your articles, in addition to creating new written materials. Do not use images available for free on the Internet.

Include price comparison extension

Introducing a price comparison extension to your store, using features like WooCommerce Price Display, is a great method to minimize the number of consumers who leave products in their cart because they are unsure of the value of the product or the product to buy. They can immediately discover where the most value lies by comparing features and costs, increasing their chances of converting.

Allow users to quickly log in using social media or email

Although many browsers and mobile devices today include management tools, the burden of remembering and entering this information will deter many of your customers from signing up. The easiest approach to avoid this is to make it simple for users to sign in using their current email or online accounts. This saves time and relieves the consumer of an additional concern. Additionally, social media integration increases the likelihood of receiving more shares and verified reviews for your product pages.

Among the most powerful platforms to create an eCommerce store, WooCommerce has features like WooCommerce Price Display. You can improve the effectiveness of your website by using the suggestions provided. This will help you attract new customers and increase your revenue. You don’t want your consumers’ buying journey to stop because of a malfunctioning website.

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