Saturday, June 25 2022

Almost exactly one year after announcing its Series A, website building platform Strikingly said today that it has raised $10 million for Series A+. The new round was led by Cathay Capital, with participation from CAS Holding, Strikingly’s lead Series A investor. This brings Strikingly’s total funding to date to $17.5 million.

Co-founder and CEO David Chen told TechCrunch that the funding is “technically a Series B round for us,” but the team wanted to call it a Series A+ because the capital will be used to pursue the momentum of the products launched at the time. of its Series A, including a mobile site editor and a reseller program, as well as its growth in China. (A+ series rounds are also more common in China, where Strikingly has an office in Shanghai and is one of the most popular website building services).

“The A+ is a natural continuation of what we’ve been doing since our Series A,” Chen says.

Founded in 2012, Strikingly has doubled the size of its team over the past year, growing from 150 to 300 employees. The reseller program, launched in early 2017 after the company realized many Strikingly customers were using the platform to build sites for other people, now has users in 70 countries. This year, Strikingly’s goal is to continue to grow the program in Asia and introduce more features to help resellers acquire customers. The reseller program allows them to buy websites in bulk and gives them a dashboard to manage their clients’ sites. While Strikingly’s main product will continue to be its website builder, Chen says its reseller program has helped spur its growth in many markets, particularly in Southeast Asia.

When Strikingly launched in 2012, it stood out from other website builders by focusing on easy-to-build, yet polished-looking mobile responsive sites. Now, mobile responsive sites are de rigueur for any website builder, but one of the things that continues to set Strikingly apart from its competitors (a partial list includes Wix, Weebly, Squarespace, and WordPress) is its ease of use. The company claims that the average time to launch a new website with Strikingly’s editor is just 10 minutes.

Strikingly also has another edge over its competitors in China, where it has already overcome the hurdles faced by content management software vendors. “The content is very tightly regulated and just being able to enter China was a big step up from any of our US counterparts,” Chen says. Over the past two years, Strikingly has become the leading SaaS website building solution in China, thanks to partnerships with Alibaba Cloud, Tencent Cloud and ZBJ, China’s largest marketplace for freelancers. For example, Tencent Cloud users have been offered free one-week leads from Strikingly and it is integrated with ZBJ’s platform.

“China is obviously a huge market and we have already done the hard work to be able to enter China,” Chen says. “We see many opportunities here, even beyond website building, but being our core product, we offer a very good entry point into any business services market in China.”

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